We all start out the same.

Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore.

So why do some young men and women grow up with plans to promote peace and prosperity, while others set out to harm or kill others? Every day, we hear of people who try to disrupt our world, often violently. So what, exactly, is happening to our youth?

Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and better organized than we give them credit for. What are they doing well, and what can we learn from these insights? Are we organized the right way to fight extremists? Are we thinking the right way? Are we basing decisions on the most effective models?

Pearson and Ullah join as co-authors to provide a mash-up of their combined expertise—years of shaping behavior for the world’s top brands with years of countering terrorism.

Inspired by classes taught at the U.S. State Department on counterterrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide range of global leaders who provide their insights related to hate and extremism.

The book’s goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term. One team, one world.

Chapter 1
THE EMERGENCE OF HATE
Sidebar by Denise Campbell Bauer, An Ounce of Prevention

Chapter 2
UNLOCKING THE POWER OF MEMORY
Sidebar by Chuck Leavell, Music Reminds Us How Similar We All Are

Chapter 3
THE 5,000 DAY HABIT
Sidebar by Gary Briggs, An Audition in Seconds

Chapter 4
LIFTING OUR MENTAL FOG
Sidebar by Ed Tazzia, The Key Learnings from “Marketing College”

Chapter 5
THE URGENCY OF HOPE
Sidebar by Col. William S. Reeder, Jr, The Power of Hope

Chapter 6
THE PRE-HATE JOURNEY
Sidebar by Naimul Huq, Crossing the Finish Line Together

Chapter 7
THE OTHER BATTLEFIELD
Sidebar by Lord Chadlington, The Importance of Working as One Global Team

Chapter 8
HEZBOLLAH, GREENPEACE AND AARP: FORMING POWERFUL GROUPS
Sidebar by Tim Receveur, Innovation in Unlikely Places
Sidebar by Ahmad Nassar, Sports Is the Great Unifier

Chapter 9
A NEW MODEL
Sidebar by Fred Burton, Pushing the Boulder Up a Hill: Why Are Terror Operations Successful?

Chapter 10
THE ELEMENTS OF TERRORISM
Sidebar by Capt. Molly Mae Potter, The Power of Empowering Women

Chapter 11
WHY PEOPLE BECOME EXTREMISTS
Sidebar by Mehmood Kazmi, Defuse It Before It Blows

Chapter 12
WHAT LEADERS CAN LEARN FROM EXTREMISTS
Sidebar by Raymond F. “Ray” Kerins, Jr, The Three Levels of Issues Management
Sidebar by Wajahat Ali, Need Title

Chapter 13
THE SILICON VEIL
Sidebar by Josh Lipsky, Stopping the Profitability of Hate

Chapter 14
THE WEAPONS OF HATE
Sidebar by Jeff Jarvis, Trust Is the New Black

Chapter 15
THE BUSINESS OF DISINFORMATION
Sidebar by Abdullah Antepli, Need Title

Chapter 16
THE TOP LESSONS FROM MARKETING
Sidebar by Jim Weiss, Choosing a Better Path

Chapter 17
HOW TO DECREASE SALES
Sidebar by Scott McDonald, PhD, The Neuroscience of Hate
Sidebar by Dr. Naba Sharif, How to “Treat” Bias and Hate in the Physician’s Office

Chapter 18
MENTAL TOUGHNESS, NGOs AND YOUR ROLE
Sidebar by Sebastian Johna, Innovation at the Community Level

Chapter 19
THE MEDIA CAMPFIRE: 10 IMPORTANT TRENDS
Sidebar by Kip Knight, Insights from the U.S. Marketing College

Chapter 20
IMAGINE OUR WAY FORWARD

Co-authors

Bob Pearson – Marketing
Bob is Vice Chair and Chief of Innovation for W2O Group. He has written two books on digital innovation (Pre-Commerce and Storytizing). Prior to joining W2O Group, Bob developed the first global social media function at Fortune 500’s Dell and served as Head of Global Corporate Communications and Head of Global Pharma Communications at Novartis Pharmaceuticals in Basel, Switzerland. His board service includes the Advertising Research Foundation, the MedicAlert Foundation, and the VETTED Foundation. Bob resides in Austin, Texas, with his wife, Donna, and two daughters, Nicole and Brittany.
Follow him on Twitter here.

Haroon K. Ullah – Counterterrorism
Haroon is Chief Strategy Officer for the Broadcasting Board of Governors. He previously worked on Secretary of State Rex Tillerson’s Policy Planning Staff covering digital innovation, public diplomacy and public/private partnerships. He previously advised three Secretaries of State, traveled with Ambassador Richard Holbrooke’s Afghanistan/Pakistan team, and started the first-ever public diplomacy countering violent extremism office at an American Embassy as the Director of the Community Engagement Office at the U.S. Embassy in Pakistan. A visiting professor at Georgetown University and a Term Member of the Council on Foreign Relations, Haroon has written award-winning books, including Vying for Allah’s Vote (Georgetown University Press), The Bargain from the Bazaar (PublicAffairs Books), and Digital World War (Yale University Press), which focuses on new uses for technology, transmedia, and digital content. Haroon resides in Washington, D.C.
Follow him on Twitter here.

Contributing Authors

Denise Campbell Bauer
LinkedIn

Chuck Leavell
Twitter

Gary Briggs
LinkedIn

Abdullah Antepli
LinkedIn

Ahmad Nassar

Col. William S. Reeder, Jr

Dr. Naba Sharif

Ed Tazzia
LinkedIn

Fred Burton
Twitter

Jeff Jarvis
Twitter
LinkedIn

Jim Weiss
Twitter
LinkedIn

Josh Lipsky
Twitter
LinkedIn

Kip Knight
Twitter
LinkedIn

Mehmood Kazmi
LinkedIn

Capt. Molly Mae Potter
Twitter
LinkedIn

Naimul Huq
Twitter
LinkedIn

Peter Chadlington
LinkedIn

Ray Kerins, Jr
LinkedIn

Scott McDonald
LinkedIn

Timothy Receveur
Twitter
LinkedIn

Wajahat Ali
Twitter
LinkedIn

 
 
 
Organization Country
1508 Denmark
Applied Research and Communications (ARC) Fund; Bulgarian Safer Internet Centre Bulgaria
Arcigay Italy
Belgian Deputy Prime Minister’s Office Belgium
CEJI—A Jewish Contribution to an Inclusive Europe Belgium
Center for Independent Journalism Hungary
Center for Prevention of Exclusion (Center for Forebyggelse af Eksklusion); Project Report Hate (Anmeld Had) Denmark
De-Radicalisation Programme, City of Antwerp Belgium
Discours Corporation France
EMDEO Belgium
EMDEO Belgium
Empowering Children Foundation Poland
eSlovensko Slovakia
European Foundation for Democracy Belgium
European Foundation for Democracy Belgium
European Network Against Racism (ENAR) Belgium
Facebook Ireland
Facebook Belgium
Facebook Belgium
Facebook United States
Faith Matters; Tell MAMA National Campaign UK
Federation of SOS Racism Spain Spain
Finn Church Aid (Kirkon Ulkomaanapu sr) Finland
Finn Church Aid (Kirkon Ulkomaanapu sr) Finland
Gender Studies Czech Republic
Hungarian Civil Liberties Union Hungary
İhtiyaç Haritası Turkey
imec-mict-UGent Belgium
imec-mict-UGent Belgium
Iniciatíva Inakost́ (Initiative Otherness) Slovakia
Jewish Community of Rome Italy
Jewish Community of Rome; Progetto Dreyfus Italy
KU Leuven Belgium Belgium
KU Leuven Belgium Belgium
KU Leuven Belgium Belgium
KU Leuven Belgium Belgium
MiND Nederland / Meld Misdaad Anoniem The Netherlands
Movimiento contra la Intolerancia (Movement Against Intolerance) Spain
Open Society Foundation Slovakia
RAN – Radicalisation Awareness Network The Netherlands
Red Acoge Spain
Regenerations Italy
renk. Magazine Germany
renk. Magazine Germany
UNDP in Turkey Turkey
Unia – Interfederal Centre for Equal Opportunities Belgium
Union of Jewish Students UK
Unit Radicalism, Public Service of Home Affairs, Belgian Ministry of Interiors Belgium
Unit Radicalism, Public Service of Home Affairs, Belgian Ministry of Interiors Belgium
Unitas Communications Ltd. Belgium
Vilvoorde Belgium